Operation Goodwill

Ford Motor Company Fund and Community Service's mission, to support initiatives and institutions that enhance and improve opportunities for those who live in the communities where Ford Motor Company operates, showcases the legacy of caring Henry Ford started 105 years ago.

Continuing on this important mission, Ford Motor Company Fund has launched Operation Goodwill, an innovative initiative designed to increase Ford's philanthropic and community-related commitment in select cities across America. Through this program, Ford Fund is partnering with its dealers in providing funding to support a combination of grants, safety and educational programs and volunteer activities that enhance the quality of life in the following cities: Chicago, Detroit, Miami, Nashville, Phoenix, San Antonio and San Diego. Additional communities are being considered.

"Operation Goodwill gives us the opportunity to better target our philanthropy and community outreach activities, and to solidly demonstrate that Ford has been, and will continue to be, a supportive corporate citizen in the community," said Jim Vella, president, Ford Motor Company Fund and Community Services.

In addition to increased financial support to these communities, Operation Goodwill also includes a new community campaign with television spots, roadside billboards, and marketing materials such as posters and brochures, along with increased community relations.

The Operation Goodwill cities, in addition to other national programs, contribute to Ford's commitment to the nation's communities. National examples of involvement include working with non-profits such as United Way, America's Promise, Salvation Army, Red Cross, Habitat for Humanity, and many more. Additionally, Ford has created national programs such as Ford Partnership for Advanced Studies, which provides high school students with academically rigorous 21st century learning experiences, Driving Skills for Life, a teen-focused auto safe driving initiative, and the Ford Volunteer Corps, which unites Ford employees and retirees in participating in a wide range of volunteering efforts, primarily in their own communities.

In each city, Ford and its local dealers select areas of need and target efforts toward making an impact in that area.